Lead Magnet: What Is It and How Can It Help Your Business?
A lead magnet is something that you offer for free as a way to collect contact information and add people to your contact list. What you do with this contact list is up to you but we highly recommend nurturing it by providing useful information every now and then like we are doing now.
Some examples of lead magnets are:
- Content Downloads - PDF, eBook, Top 10 List, Gluten-Free Recipe, Free Report/Analysis, Template
- A Survey, Quiz, and or Contest
- Free Trial
- Signups - Webinar, Podcast, Event
Okay, you know what a lead magnet is now, so how can it help your business?
Below are 3 ways a lead magnet can help your business.
New Follower/Lead/Contact
This may seem self-explanatory but it is the main purpose of the lead magnet, so it is our #1 way to help your business. If you do not gather new leads, your business will not grow. You got the lead, so now what? This next part is very important. You need to build a relationship. You need to engage with your contacts via social media, email, a blog, or pretty much any way you want to get the word out. If someone becomes a lead through your lead magnet, they most likely are interested in other things you have to say too. So, keep providing good knowledgeable info.
It Provides Value to You and Your Audience
Whatever you are providing will inform others that you know what you are talking about. It will add value to your brand as you are knowledgeable and can be trusted. It can also provide value to your audience because they can learn something new or collect something that will help them. Just be sure you actually know what you are talking about and have good intentions. If you are trying to gather as many emails as possible just to SPAM them, your reputation will be destroyed!
It is Sharable
Yes, you will reach people who you don’t know and gather their info which is the point. But what about the people who also share it with others and you reach people that are not even on your radar. Each lead magnet will have a specific audience in mind but when that audience shares it with others, you get a bonus!
We recently did this with our FREE Logo File Cheat Sheet. To everyone who provided us with their email, we want to say thank you and we hope that you find it very helpful. We also hope that you find this information useful and you look forward to future emails we will be sending out.
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