Email Marketing: 5 Ways to Build an Email List

Email marketing is important for any business because it builds a relationship with your followers, clients, customers, potential clients, and potential customers. People tend to purchase products or use services from people they trust and in order to have trust, you need to have a relationship. That is why email marketing is still a very useful way of communication to inform others about your products and or services.

As of August 2021, email marketing is in the top three best ways to boost your content marketing per kinsta.com. To be precise, the top three are social media, email, and a website/blog. If you are doing this correctly, you will be utilizing all three of these to truly reach your max potential.

Now, that we understand why you should be building an email list and sending emails, let’s talk about how to build your email list.

1. FORMS

Having a simple sign-up form on your website or social media platforms is a simple way to allow people to follow you when they want and not feel pressured into it from you.

2. Lead Magnet

An eye-catching image that usually has a call-to-action that takes the viewer to a form to fill out with their information in order to sign up for your emails. A simple “Learn More”, “Subscribe Now”, or “Subscribe to Learn More” button is a common way to engage with your viewers.

3. Offer Freebies

Who doesn’t like to receive something for free? Can you provide something of use to the viewer that will entice them enough to provide you with their email address? It can be a simple recipe, PDF providing useful information on a specific topic, top 10 list, checklists, or a raffle where they can win a gift card or some other prize.

4. Social Media

This can be an extremely useful way to reach your audience. You can have a “Sign Up” button right on your business page where people can sign up for your newsletter. You can also provide a contest where people need to sign up with their email to be included in the competition or one of many other options that we can discuss if you would like to.

5. Webinars/Events

After the last year, webinars are extremely popular and you have the potential to gain a huge following. Along the same lines, you can host an online or offline event. When someone signs up invite them to ask their friends and families to as well to increase your list quickly.

The above are the basics to get started with your email marketing. If you take anything away from this article, make sure you add a “Subscribe” or “Sign Up” form on your website, email signature, social media, and pretty much anywhere you can like a QR code on your business card.

Would you like to talk more about this information? We would be honored to chat with you about what this can look like for your business. Do you feel like someone you know can benefit from the above information? Make sure to share it with them.