Google is the first place people turn to for your products and services. Speck Designs is here to place your business in front of more interested eyes.
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What is
In basic terms, SEO (Search Engine Optimization) is the process of improving a website's visibility on search engines.
Is It Worth It?
Search engine optimization (SEO) is a marathon, not a sprint – and a good strategy is worth every penny.
The goal of SEO is to create a long-term, sustainable flow of visitors to your website – so you can start eliminating the ever-increasing cost of advertising.
Every SEO plan starts with a granular analysis of who your customers are, how they search for information online, what motivates them to buy, and then find creative ways to bring them to your site.
SEO services do more than just attract people to your website. A cohesive strategy fine-tunes your website to nurture visits into purchases, consultations, or any other desired action.
According to Neil Patel, his team explored over 100 million sites and discovered that the best growth was in year two, while websites that stuck with it continued to see growth in years three and four.
Below is their data:
First 6 Months: Traffic increased 11.4%
Months 6–12: Another 9.58% traffic increase
Year 2: 49.4% boost over Year 1
Year 3: Up 30.7% over Year 2
Year 4: Grew another 13.5%
SEO visibility is the overall percentage of the total possible traffic or clicks a website receives for specific keywords in organic search. By improving SEO, businesses can position higher up on SERPs, making it easier to get in front of their customers
Keyword research is foundational to any effective SEO campaign. It provides insights into what the audience is searching for and helps businesses strategically target relevant traffic. Creating new content that targets relevant keywords with high search volume is a great way to improve and expand organic search visibility.
Internal linking and technical SEO play a crucial role in improving a website's visibility. By interlinking pages with keyword anchor text and addressing technical SEO issues, businesses can help search engines understand relevant keywords and improve their site's ranking.
Creating comprehensive, user-focused content that matches search intent and provides value to the audience is essential for improving search engine visibility. Adding more content, examples, and interactive elements such as screenshots and videos can enhance a website's visibility.
In conclusion, SEO improves website visibility by optimizing content, addressing technical aspects, and strategically targeting relevant keywords, ultimately helping businesses attract organic traffic and stand out in the ever-changing competitive online landscape.
Speck Designs offers a complete package of SEO services – so you get the website traffic you deserve.
How We Work
Step one involves a deep dive into your website’s performance to pinpoint the strengths, weaknesses, and opportunities to grow.
Our team will conduct an analysis to find your most valuable keywords to attract interested buyers by performing in-depth keyword research – and begin building out the SEO strategy to improve your placement on relevant Google searches.
Once you approve the plan, we’ll get to work putting everything in motion. From on-site improvements and citations to technical fixes and updates, we’ll exhaust every resource to improve your online visibility.
SEO is a never-ending process. We track your performance metrics under a microscope to adjust as Google’s ranking algorithms evolve.
We send a detailed SEO report every month to show you how our strategy is driving results.
The SD Way
“Ethical SEO” means no shortcuts or questionable tactics. Speck Designs works diligently to implement virtuous plans that reduce the risk of Google penalties.
Our SEO services are billed at a clear, predictable monthly rate – no mysterious charges or gray areas.
SEO is a technical field. The reports we send are created in a way that showcases the tangible benefits for your company – no jargon, confusing graphs, or complicated spreadsheets.
When you have a question, the Speck Design team is here to provide answers – in 24-48 hours or less.
Still Want To Ask Something?
SEO is an extensive internet marketing tactic to help Google’s algorithms understand what your business is and who it services. By sending these clear messages to Google’s ranking system, you can increase visibility on the search engine results pages when your target customers are searching for your products or services.
The most important thing to keep in mind when you hire an SEO expert is you (more than likely) won’t see results overnight. SEO is a long-game strategy to get more visibility online. Most businesses start to see results within three to six months after starting.
Paid ads – known as PPC – place business listings at the very top of search results with the “Sponsored” tag. This provides businesses with immediate website traffic – but at a high cost. SEO is a long-term strategy to increase organic, sustainable website traffic. As you start to see results with SEO, you can gradually reduce your reliance on PPC – saving lots of money.
Yes! We provide a range of local SEO services, which include optimizing your Google My Business profile and website to help you get noticed by customers in your area.
Speak to an expert today.
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