Blog Post

Get More Customer Referrals with These Tips and Tricks!

Cecelia Johnson • March 30, 2023

As a small business owner, it can be difficult to find new customers. But there’s one way you can get more customers without spending a lot of money — and that’s by getting your current customers to refer you to their friends and family. Here are some tips from Speck Designs on how to ensure your current customers are happy and willing to refer you to others.



Make Sure Customers Are Satisfied

This should be the top priority for any business wanting to increase customer referrals. Make sure that your products or services meet customer expectations and that they feel like they were treated fairly throughout their experience with your business. Keeping existing customers happy is key to building trust and loyalty which will naturally lead them to refer other people to your business.



Reward Customers for Referrals

Creating a referral program is a great way of encouraging existing customers to refer people they know. A simple but effective idea is offering discounts on future purchases or services if they refer someone who ends up becoming a paying customer of yours. This type of incentive encourages customers not only to tell others about your product/service but also ensures those referred are more likely to follow through with the purchase since they have an incentive from the start.



Check-in With Customers Post-Purchase

Following up with customers after they've received their product or service is essential for ensuring satisfaction and building trust. Check-in emails, phone calls, and surveys are great ways to show value and encourage referrals. Invite your customers to join a referral program to benefit from even more rewards.



Offer Rewards With an API Raffle

Hosting raffles is a great way to incentivize referrals and boost customer engagement. Distribute your rewards with a digital gift card API which randomly picks winners from the pool of entrants. Giveaways are an exciting way to show customers that you value their loyalty and appreciate their referrals.



Promote With Social Media Platforms

Social media is a great way to increase brand awareness and reach new customers. Posting regularly on platforms like Twitter, Instagram, and Facebook can draw attention to your products/services and let your followers know about any discounts you may have. Word of mouth is one of the most powerful ways for potential customers to find out about what you offer, so spread the word through social media.



Ask For Referrals From Connections

Personal recommendations are a great way to increase customer trust and get your products or services out there. Asking peers, colleagues, or partners if they can refer new business your way is worth considering as it carries more weight than simply advertising. Not only will it provide you with potential new customers, but the mutual trust between both parties involved in the referral is beneficial for everyone.



Request Customer Feedback To Enhance Service and Foster Trust

Customers appreciate it when their feedback is taken into consideration. Requesting feedback post-transaction gives customers a sense of trust and loyalty in the company, which can be rewarding in the long run. Improved service quality helps strengthen your customer relationships and encourages repeat purchases as well as referrals.


As a small business owner, you don't have to break the bank or take up too much time to get more customer referrals. Simple and effective measures like providing excellent customer service, actively engaging with customers, and offering loyalty rewards all help ensure satisfaction amongst current clients!



To help your business generate online leads without months of waiting, contact
Speck Designs today!


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