Use Video Marketing to Boost Your Small Business

Marketing is essential for any business, small or large. It helps you reach your target market and sell your product or service. Traditional marketing methods, such as print ads or commercials, can be expensive and are not always effective. Video marketing is a great alternative for small businesses. It is relatively inexpensive and can be very effective if done correctly. Speck Designs takes a look at some tips for video marketing for small businesses.

Types of Video Marketing

There are many types of videos that can be used for marketing. The most important thing is to choose the type of video that best suits your needs and your budget. Some types of videos that can be used for marketing include:

• Explainer videos: These types of videos are helpful for explaining complex products or services. They are usually between 2 and 5 minutes long and use simple language and graphics to explain a concept.
  
  
• Testimonial videos: These videos feature customers talking about their positive experiences with your product or service. They help build trust with potential customers.
  
  
• Demo videos: Demo videos show potential customers how to use your product or service. They are especially helpful for complex products or services.
  
  
• How-to videos: How-to videos are similar to demo videos, but they focus on teaching viewers how to do something rather than demonstrating how a product works.
  
  
• Brand awareness videos: These types of videos raise awareness of your brand and help potential customers learn more about what you do.
  
  
• Meme videos: These are short (usually less than 30 seconds) funny videos that feature images or clips from popular culture with text overlaid. Memes are popular on social media and can be an effective way to reach potential customers. There are many meme maker tools available online that allow you to easily create meme videos without any prior experience or knowledge of video editing software.

Add an Infographic 

Adding an infographic to your marketing videos can be a great way to visually communicate information and statistics that engage viewers while providing helpful and relevant data. To create an eye-catching infographic, you can use free templates that you can customize (give this a try). Once you choose a template, you can personalize it by adding your own text, colors, background, and design elements. 

Choose a Target Market

Before you start creating video content, Buffer notes that you need to decide who your target market is. This will help you determine what type of content to create and where to publish it. Once you know who your target market is, you can begin creating content that appeals to them.

Set a Budget

Video marketing can be done on a shoestring budget, but it’s important to set a budget before you start production. This will help you determine how much money you can afford to spend on production, equipment, editing, and other items. Once you have a budget in mind, you can start planning your video marketing campaign.

Post Your Videos

Once your video is created, Marketing Insider Group points out that you need to decide where to publish it so that potential customers will see it. There are many options for publishing video content, including social media sites (Facebook, Twitter, Instagram), YouTube, and your own website or blog. Choose the platform that makes the most sense for your business and where you know your target market is spending its time online.

Use Video for Content Marketing

In addition to publishing stand-alone videos, you can also use video content in your other marketing efforts, such as email campaigns, blog posts, or webinars as part of your SEO-focused content marketing efforts. Adding video content to these types of campaigns can help increase engagement and conversion rates by giving potential customers a different way to consume your content.

Measure and Track Your Results

Once you publish your video(s), it’s important to track the performance of your campaign so you can make necessary adjustments moving forward. There are several metrics you can use to measure the effectiveness of your video marketing campaign, including views, shares, likes, comments, click-through rate (CTR), and conversions (leads or sales). Analyzing these metrics will give you valuable insights into what is working well and what needs improvement so that you can adjust your strategy accordingly.

Video marketing is a great way for small businesses to reach potential customers without breaking the bank. If done correctly by using infographics, operating within a budget, and utilizing video as part of your content marketing plan, it can be very effective in driving traffic, raising awareness, and increasing sales.



Speck Designs specializes in helping business owners increase their online presence to generate more leads without waiting months to see results. Contact us today for more information! 616.259.4359.